OTAs battle for GDS travel agent visibility
January 19, 2012 | Online Travel
Booking.com and Expedia do battle for hotel share around the globe, and they and about 10 other aggregators are upping the competition as they compete for travel agency bookings in the new Travelport Rooms and More.
Rooms and More, which eventually will be integrated into Travelport’s Universal Desktop, is a travel agency site which looks in some ways like a typical metasearch site, although the agents don’t get shuffled off to the aggregator sites to complete their bookings. Travelport acquired hotel metasearch engine Sprice in May 2010, and it provides much of the foundation for Rooms and More.
Some 6,400 travel agents in 70 markets are currently using Rooms and More so it hardly is a major booking channel for Booking.com, Agoda and the Expedia Affiliate Network so far.
But, it is interesting to see how these hotel aggregators, along with the likes of Miki Travel, Hotels.com, Grupo TransHotel, Medhotels, Hostelworld and others are competing for travel agency bookings. Travelport has a dozen aggregators in Rooms and More, with about 18 others signed up for implementation.
Get the full story at Tnooz
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