OTAs continue to increase demand share in 2011
November 17, 2011 | Hotel Marketing
OTAs claimed 10.9% of demand share through June of 2011, according to a new report by AH&LA/STR. The number is up from 10.1% through June 2010 and 9.3% through June 2009.
Online travel agencies continued to chip away at total U.S. hotel demand during the first half of 2011.
OTAs claimed 10.9% of demand share through June of 2011, according to a newly released update to the AH&LA/STR Distribution Channel Analysis, which officially will be published later this year. The number is up from 10.1% through June 2010 and 9.3% through June 2009, said STR’s Steve Hood, who presented the updated findings for the first time Sunday during a panel at the International Hotel, Motel + Restaurant Show.
The property direct/other category, which includes everything from walk-ins to group business, still captured the largest share of hotel demand by total roomnights at 49.1% through June 2011. That number has dropped from 52.3% during 2010 and 53.3% during 2009, Hood said.
Get the full story at HotelNewsNow.com
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