March 28, 2014

OTAs target fast-growing China market


There are already many foreign travel websites offering hotel booking services with different promotion styles in China, but some of them set up their Chinese language pages early, which means it will be easier for them to habituate Chinese customers.

One of the world's largest online travel booking sites released their official Chinese website and app earlier this month. "We hope to show our determination on developing the Chinese market by offering online hotel booking services of high quality," said Zhuang Peifu, marketing director in China of hotels.com, at the press conference.

Hotel booking site HRS also entered the China market in July last year, offering Chinese language pages and a booking system on websites and mobile terminals. Its listings include castles and those with special services or designs, especially European destinations.

China has become the largest tourism spender in the world, according to China Tourism Academy statistics released last August. With about 98 million person-time Chinese mainland tourists traveling overseas last year, the market has potential. The prediction for this year is 16 percent growth to 114 million.

Get the full story at Global Times

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