Hotels have diverse streams of revenue so that they can reach as many customers as possible and stay flexible in a fast-moving sector.
Still, even after an industry-wide push for more direct bookings, we hear so often of hotels, particularly across Asia-Pacific, becoming increasingly dependent on one, expensive channel — OTAs.
Of course, we know that OTAs have their place and that for many hotels they are valued partners. But given this worrying trend, we wanted to revisit exactly why, when it comes to distribution, we’d advise against putting all your eggs in one basket.
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