Oyster.com wants to become the “expert hotel reviewer”
January 17, 2012 | Online Travel
As Tnooz reports, professional hotel-review site Oyster.com has abandoned its more than year-old practice of serving as a hotel booking engine. Instead the company wants to become the "expert hotel reviewer."
Since mid-2010 Oyster had been enabling consumers to book hotels on the site through a third-party inventory partner, but has abandoned the practice and will “experiment with various monetization practices,” says co-founder and CEO Elie Seidman.
“We decided we did not want to be in the business of direct booking hotel rooms because there are already many many options for customers who need a credit card system with which to swipe their card on a hotel booking,” Seidman says, pointing to “myriad online travel agencies” and hotel websites as among consumer alternatives.
Hotels’ insistence on parity pricing didn’t help matters much, Seidman says.
Get the full story at Tnooz
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