July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Pay-per-click advertising, commonly referred to as PPC, is an effective way to generate more bookings on your website.
Here’s everything you need to know about PPC for hotels:
What is a PPC campaign?
A PPC campaign, or search engine marketing campaign is an advertising campaign in which a hotel targets a keyword to promote their website to a specific set of online searchers.
The number of clicks the link receives dictates the amount that is paid for the campaign, making it a cost-effective way to drive traffic to your hotel website. However, it’s important that your PPC campaign does more than simply generate a tonne of clicks. It needs to attract motivated travellers who are interested and highly likely to book a room at your hotel.
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