March 13, 2018

Pay-per-click for hotels: What you need to know

Pay-per-click advertising, commonly referred to as PPC, is an effective way to generate more bookings on your website.

Here’s everything you need to know about PPC for hotels:

What is a PPC campaign?

A PPC campaign, or search engine marketing campaign is an advertising campaign in which a hotel targets a keyword to promote their website to a specific set of online searchers.

The number of clicks the link receives dictates the amount that is paid for the campaign, making it a cost-effective way to drive traffic to your hotel website. However, it’s important that your PPC campaign does more than simply generate a tonne of clicks. It needs to attract motivated travellers who are interested and highly likely to book a room at your hotel.

Get the full story at SiteMinder