November 01, 2018

Personalisation has yet to come to online travel

Addressing a room of start-ups, founder Brent Hoberman said it was “shocking” that many “simple things” in online travel remain on the to do list since 20 years.

Hoberman, who established the Founders Factory start-up accelerator in 2015, recalled a presentation he gave while at in 2000 which set out a vision for personalisation and understanding customers.

“What we talked about back then still has not been done. And that was just the simple things. Personalisation has not really come to travel,” he said.

Hoberman highlighted the ability to provide users with broad query-based search so they could find what they were looking for without having to stipulate what they want that, even with the help of artificial intelligence, “still does not happen”.

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