February 24, 2017
How Accor wants to transform the way everyone uses hotels
Deal by deal, AccorHotels is taking bold steps to bring the traditional hotel company into the future and its newest pilot is absolute proof of that.Read more
Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds.
The findings come out of a survey from the Pew Internet & American Life Project. People were asked how they’d feel if a search engine tracked what they searched for, then used that information to personalize their future search results:
- 65% said it was a “bad thing” since, as the response said, “it may limit the information you get online and what search results you see”
- 73% overall said they were “Not OK” with personalized search, since they felt it was an invasion of their privacy
The new findings will likely give fresh ammunition to those who oppose personalized search, especially as conducted by Google. It follows on another survey last month that found largely negative views.
However, it’s worth noting that personalized search has been the norm at Google for over two years and at Bing for just over a year. Even if you’re not logged into either search engine, they’re personalizing your results.
Get the full story at Search Engine Land
Visit our sponsors: