September 18, 2018
How hoteliers navigate evolving distribution channels
A panel at the Hotel Data Conference discussed the various distribution channels available to hoteliers and the benefits and challenges they offer.Read more
Widely recognized as the dean of America’s marketing professors, Professor Kotler sees marketers key responsibility in delivering a dependable measure of the Return on Marketing Spend.
Here are today’s major marketing changes, according to Philip Kotler:
1. The Internet, mobile phones and social media are now playing a larger role in influencing consumer and producer behavior.
2. Companies are more interested in producing long-term customers, not just single sales. Companies seek to design a set of engaging customer experiences that leads to customer advocacy. A company is successful when its customers become its best advertisers.
3. Management now recognizes the importance of excellent service in winning customer loyalty.
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