February 02, 2012

Pinterest driving more referral traffic than Google+

Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube.

Could Pinterest be a legitimate rival to the likes of Facebook and Twitter? Perhaps, but the online pinboard service still has a ways to go.

In January, Pinterest accounted for 3.6 percent of referral traffic – up from 2.5 percent in December and a paltry .17 percent of traffic in July – making Pinterest nearly even with Twitter as a traffic driver, according to Shareaholic. That was more than YouTube (1.05 percent), Reddit (0.83 percent), Google+ (0.22 percent) LinkedIn (0.20 percent), and MySpace (0.01 percent) combined.

Meanwhile, Facebook dominated, accounting for 26.4 percent of referral traffic. Though Google+ referral traffic dropped, Google’s other products, including News, Images, and Gmail, continued to be a top referral source, noted Shareaholic, which aggregates data from more than 200,000 publishers and 260 million unique visitors per month.

Get the full story at Search Engine Watch

Read also "Google Travel, Facebook, Apple and … Pinterest?" at Tnooz