Plink pays you Facebook credits to eat out
January 26, 2012 | Hotel Marketing
Buy a hamburger and get rewarded with Facebook Credits to spend on a virtual cow. That’s the mouth-watering promise of startup Plink, which is launching a virtual currency loyalty rewards system for restaurants.
You register a credit card with Plink, and then when you make purchases at Taco Bell, 7-Eleven, Dunkin Donuts, or one of Plink’s other clients you’ll get Facebook Credits automatically deposited into your account. As demand for Facebook Credits to spend on social games and media increases, expect more virtual currency incentive companies like Plink to pop up.
The reason virtual currency microincentives work is because they are so cheap to distribute, and users perceive their value as higher than their cost. Mailing someone a coupon or rebate can cost enough to prohibit small incentives for small actions and purchases. Since it essentially costs nothing to drop Credits into someone’s Facebook account, businesses can cost-effectively reward users with just a few Credits, which typically cost $0.10 each.
Get the full story at TechCrunch
Latest Industry News
The change in hotel search
23 May, 2012 | Hotel Marketing
Can Hertz shake up car sharing?
23 May, 2012 | Online Travel
Travel forecasts predict summer gains, fall uncertainty
23 May, 2012 | Hotel Marketing
Room price takes top spot among U.S. traveler considerations
23 May, 2012 | Hotel Marketing
“Turn off” the old way, and adopt agile marketing
23 May, 2012 | Online Marketing
More on why marketers fail with Facebook ads
23 May, 2012 | Online Marketing
China to surpass US as largest business travel market by 2015
22 May, 2012 | Hotel Marketing
According to Orbitz, 77 percent of Americans have summer travel plans
22 May, 2012 | Hotel Marketing
More on TripAdvisor’s challenge with genuine reviews
22 May, 2012 | Hotel Marketing
New HTNG standards minimize burden of PCI compliance
22 May, 2012 | Hotel Marketing
Email marketing is on the move
22 May, 2012 | Online Marketing
Email marketing: 7 mistakes not to make
22 May, 2012 | Online Marketing
TripAdvisor grows while countering problems
21 May, 2012 | Hotel Marketing
ChoiceHotels.com leveraging upswing, reporting daily sales of up to $10 million
21 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
Most Popular Articles
Facebook users can now book hotel rooms, and earn commissions
18 May, 2012 | Hotel Marketing
Facebook travel app Gogobot hits 1 million users, 30 times more traffic than all its competitors
18 May, 2012 | Online Travel
No Facebook. Understanding social media in China
18 May, 2012 | Online Marketing
How hotels can benefit from social media events
17 May, 2012 | Hotel Marketing
Kayak to ride Facebook wave
18 May, 2012 | Online Travel
As Facebook grows, millions say, ‘no, thanks’
18 May, 2012 | Online Marketing
Beyond listening: 3 ways to be more responsive to social media feedback
21 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
Why Google ads work and Facebook ads don’t
17 May, 2012 | Online Marketing
Westin introduces a space for the way people work today
17 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
