March 24, 2017
Google Travel exec details changing consumer behavior
If you want to dig for new information about consumer behavior in travel and beyond it, Google’s a good place to start.Read more
Travelers have a giant hidden asset that they're not using that's worth a small fortune. The asset is they have little bits of flexibility on the flights and hotels they buy on their trip.
Upside, the new travel website of Priceline founder Jay Walker, has built an entire system that lets business travelers turn that flexibility into something great for them and for their company.
Typically when a business traveler gets to trade their flexibility, they get about an average of $100 to $200 in free gift cards to their favorite stores on every trip they buy. Companies reduce their travel costs by 5% to 15%. So in the business travel space that's an enormous benefit that nobody has ever had before, says Walker.
According to Walker, nobody's ever run the analysis because nobody has ever had a big data system to look at every possible airfare, every possible hotel and then price it exactly the way you would want to look at it, as opposed to look at long lists.
Get the full story at USA Today
Read also "Priceline founder launches new company aimed at business travelers"
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