Priceline has no plans for a global hotel platform
November 08, 2011 | Online Travel
With some 170,000 hotels in the fold, Priceline is “not interested” in building a single technology platform for Priceline.com, Booking.com, Agoda and TravelJigsaw, adding that it would be expensive and complex, and the company wouldn’t want to put its growth “at risk.”
While Orbitz Worldwide and Expedia Inc. separately have been laboring to get their far-flung brands on global hotel-technology platforms, Jeffery Boyd, the Priceline CEO, says, in essence, “no thank you.”
“I don’t forsee us spending massive amounts of money on some integrated project,” Boyd told financial analysts during the company’s third quarter earnings call. “I just don’t think that is something we would do.”
Boyd, though, says he’s satisfied that Priceline’s brands have adequate capacity to share inventory and customers, and have enough “velocity” on their separate brand platforms.
Get the full story at Tnooz
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