December 18, 2017

Priceline plans world’s largest digital platform for experiences


Beginning in 2018, Rentalcars.com will join Booking.com, creating ‘BookingGo’ – a dedicated global ground transport business unit of Booking.com.

The company noted that this is “an internal transition” and there will be “no changes to existing partnerships”.

Founded in 2004 and formerly known as “TravelJigsaw”, Rentalcars was acquired by the Priceline Group in 2010 and then renamed “Rentalcars”. The Rentalcars service comprises of consumer-facing car rentals, airport transfer chauffeur unit Rideways and B2B brand Rentalcars Connect.

The company centered on its B2B distribution in the China market and works with local online travel agencies, it also planned to extend its services to more Chinese partners with large customer bases in industries like banking and airlines. The company has so far partnered with more than 90 airlines worldwide.

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