March 22, 2018
HotelsCombined to revamp affiliate portal as it targets corporate sector
Australia-based hotel metasearch site HotelsCombined is poised to build a new affiliate portal and target the corporate travel sector.Read more
As Google is “rearranging” where traffic flows, providing more space for its own Google products to the detriment of others, Priceline sees its Kayak acquisition to reduce dependence on Google.
Priceline’s pending $1.8 billion acquisition of Kayak amounts, in part, to some Google insurance for Priceline.
Priceline is one of Google’s largest search engine marketing customers, and Priceline CEO Jeffery Boyd, speaking at the PhoCusWright conference November 15, stated the obvious when he pointed out that Google is a “very important” channel to the online travel agency.
In fact, Priceline shelled out $375.2 million for online advertising in the third quarter, and another $52.9 million for sales and marketing.
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