HOTELMARKETING.COM

Priceline’s Tonight-Only deals now available for iPad

October 24, 2011 | Online Travel

Priceline.com bundled an iPad-supported version of its popular Tonight-Only Deals Service with its Hotel Negotiator iPad app, which enables last-minute travelers to choose the exact hotels they want for stays starting that same night and enjoy special rate discounts of up to 35%.

Tonight-Only Deals is priceline.com's brand-new way to serve up deep discounts on top-quality hotel rooms around the country for last-minute, same-day stays. Travelers who download the free app with the new Tonight-Only Deals service will have access to a selection of 3-star and 4-star hotel room in 34 cities for check-in that same night, with a maximum 4-night stay, at discounts of up to 35% off published prices. Tonight-Only Deals will be posted on the service at 11:00 a.m. local time. Room reservations can be instantly booked up until 11:00 p.m. local time, or until they sell out.

The new service will show the names of all the available Tonight-Only Deals hotels with descriptions, maps and photos, along with the rates and the percentage discounts. Tonight-Only Deals also will display each hotel's customer satisfaction score and reviews generated by priceline.com guests who have stayed there.

Cities where Tonight-Only Deals can be found include Atlanta, Boston, Chicago, Dallas, Denver, Ft. Lauderdale, Honolulu, Houston, Las Vegas, Los Angeles, Miami, New Orleans, New York, Phoenix, Portland, San Antonio, San Diego, San Francisco, Santa Fe and Washington, DC. More cities will be added in the future.

Priceline.com's Hotel Negotiator iPad app features real-time hotel mapping that now incorporates the Tonight-Only Deals. After picking a destination city, travelers can scroll over the zoom-able map, which displays all available hotels in their exact locations. Depending on what's most important to the traveler, hotels can be identified on the map by rate, star level or average guest satisfaction score. Hotels offering Tonight-Only Deals are all clearly identified on the map. When travelers tap a hotel, the app displays all the hotel information, including rates, descriptions, photographs, maps, satisfaction scores and guest reviews. The Hotel Negotiator app for iPad also features easy in-app booking so reservations can be completed quickly.

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