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Pricing: What you can learn from Ritz Carlton

December 16, 2011 | Hotel Marketing

Where your competitors may compete in a race to the bottom by lowering their prices, a great customer service organization can actually charge a premium for their goods or services. People are willing to pay more for the quality and the level of service they provide.

Better Equipped to Handle Customer Issues: Even the best of the best experience customer service issues once in awhile. Obviously we strive to eliminate all such issues prospectively by systemizing everything and training our employees on providing amazing customer service. But despite our best efforts customer service challenges will arise. When they do, if your employees are trained well, they and your organization as a whole will be better equipped to deal with these issues to keep your clientele ecstatically satisfied with the services you provide.

Create a Marketing Buzz About Your Business: When is the last time you heard someone recommend something that was just okay? Great customer service creates a buzz about your business which is worth its marketing weight in gold. In essence, great customer service organizations know that as word spreads through their emphatically satisfied customers about the level of service they provide, it will be broadcasted to the relevant consuming public. Before long your business becomes synonymous with a level of service customers want. It creates its own marketing buzz for your goods or services which, in turn, helps you distinguish your business from your competitors.

Get the full story at Inc.com

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