July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Here are nine essential ways to begin driving demand and reservations prior to opening your door.
1. Have a Website or Landing Page
What good would promoting your fantastic new property be if you don’t have anywhere to drive traffic? If you have no way to collect information for future communications?
Setting up a website or, at minimum, a well thought out landing page is the very first step in promoting your new property. You might not have every single detail ironed out with room layouts or amenity offerings – and that’s fine. But, as soon as you have enough information related to your hotel’s concept, go ahead and secure your domain and set up your website.
The first iteration of your hotel or resort website should be designed with consistent branding and messaging that will be featured throughout your other marketing collateral. This can evolve over time, but consistency is key when using multiple channels to generate awareness and drive interest.
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