June 09, 2011

QR Codes: What hotel marketers need to know

Why will QR – Quick Response - Codes be the new standard for moving mobile content? Because Google – through Google Places – is pushing it, and Microsoft, through Microsoft Tag, is close behind.

- Rather than using a survey link on your receipts, use a QR Code.

- Have your customers give out referral cards with QR Codes on them which lead to a special friends and family rate.

- Create table tents or displays that lead to review sites so your customers can review your property while it’s still fresh in their mind.

- Put a QR Code on your door or front window that leads to your Facebook fan page complete with hours and a menu.

- Use QR Codes on your menu to show diners where your locally sourced food comes from.

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