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Remember when Google was a search engine?

July 05, 2012 | Online Marketing

It’s not exactly clear when Google ceased to be a search company. It became more like a company that wanted a finger in every pot in order to protect its future as a search company.

Google is now a hardware company, a social company and a mobile company; And it’s a company destined to be at war with other companies.

David Pogue put it well in his sprawling, and not entirely correct, analysis of what lies ahead for the search engine’s Tablet front, “Nexus phone, Nexus tablet, Nexus sphere thing; what is Google thinking, anyway? If it truly wants to emulate Apple, it should minimize confusion, not foster it.”

Some would argue that Google’s “spray and pray” product development philosophy is strategic, “Overall, Google has lost focus because it had too,” Josh Constine explained in a Branch chat on the subject, “The genesis of social and mobile means the Internet can’t be won with one product anymore, even search.”

“The problem is they never talk about context as to why they do those experiments so people don’t quite grok their long-term impact,” Om Malik defends the company’s product ambitions in that same thread, “Google Glass is a perfect example – looks like a toy but it is the future of information retrieval.”

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