Discover the 6 consumer mega-trends defining the Latin American traveler and the strong implications of each for hospitality.
Each trend includes a definition, an explanation of why it’s happening, and a suggestion for where you could take the trend next.
Innovation examples in this report hail from various industries because customer expectations can quickly transfer across industry boundaries. When it comes to tracking ‘competitors’, it’s necessary to look outside your industry.
As Latin American consumers gain purchasing power and are able to acquire more items, they will increasingly achieve their status fix from unique stories they can tell – about the places they go, the people they meet and the experiences they have.
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