Is your business’s approach to social media still focused on driving attention, traffic and leads? How’s that working for you?
While marketers continue spending budget and time on social media content and promotions, their activities aren’t aligned with how people use social networks.
In 2018 you need to be present on social media to communicate and/or provide relevant information when prospects and visitors are interested in your business.
To make your social media investment yield better results, understand how social media participant use has changed and what people want from you on these platforms.
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