There is a shift from customers that use reviews to complain about a place towards reviews written for recommendation purposes.
And given the fact that 72% of consumers say that positive reviews make them trust a local business more, it’s easy to understand the impact that an excellent reputation has over a restaurant’s overall success rate, popularity and revenue.
All in all, the restaurant industry, as most of today’s businesses, is deeply impacted by reputation. It’s a personal business, that caters (literally) to modern consumers, who have countless means of expressing their thoughts and opinions. Those opinions carry on to influencing the decision of future consumers - and so a circle is created. Good food and good service turn into positive reviews, which impact future sales. The better the reputation, the more chances of making it big in this competitive industry.
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