Revenue Strategy in hotels is changing at a breakneck speed as technological advancements and market fundamentals shift to require a more analytical approach to hotel pricing.
Ally Dombey, Director of Revenue By Design and chair of HOSPA’s Revenue Management Community Committee, opened the webinar with her thoughts on how automation is changing the role of the revenue manager. As a precursor to the “Revenue Management 3.0 Where Next?” one-day conference, organised by Revenue By Design, Ally looked at how technology is proving the catalyst for change in the revenue management sphere.
“We are seeing a big change in the role of revenue management, in terms of scope, and in terms of the interplay between other departments, in particular digital marketing. This is no longer the operational role of changing rates or managing inventory – this still plays a large role, it is the extension of the role strategically which has changed most over the past few, years, and moving forwards improvements in technology and its relative affordability is going to be the catalyst for greater change,” she said.
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