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September 13, 2013
Hotel chain Ritz-Carlton is bolstering its digital presence by launching a Chinese Web site and a page on social network Sina Weibo to keep up with its growing presence in China.
The luxury hotel brand conducted two six-month studies over the past year to ensure that its entrance into China’s digital sphere matched the expectations of its guests. By adapting its digital presence to Chinese sensibilities, The Ritz-Carlton will likely stand out among competitors with less resolved enterprises.
“What makes The Ritz-Carlton unique among luxury hotel brands is that our commitment to consistency around the world is key and that we have a renowned service legacy that is driven by being anticipatory,” said Ed French, chief of sales and marketing officer at The Ritz-Carlton, Washington D.C.
“Our global expansion warrants that we remain vigilant about being authentic, while providing relevant experiences,” he said. “Our extensive research with luxury focus groups throughout China was the catalyst to launch these channels at this time.
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