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Ritz-Carlton targets business travelers with social media

July 19, 2012 | Hotel Marketing

In an effort to entice Asia business travelers into taking a much-needed break, the Ritz-Carlton Hotels of Asia-Pacific are launching a summer promotion using their social media channels to spread the word.

The "Intrigue You, Intrigue Us" program highlights the 17 Ritz-Carlton hotels in the Asia-Pacific region, and the promotions are all catered to the business traveler (who inevitably needs a bit of relaxation after the long flights, anyway). If you're planning a visit to Asia, check out the promotions from these hotels on Ritz-Carlton.com.

Each package includes business travel benefits including internet access, parking (if available and when necessary), breakfast and complimentary room nights across all types of rooms, including the legendary Ritz-Carlton club rooms. But here's where the promotion goes from good to grand:

Ritz-Carlton is asking their social media fans to share their favorite summer vacation "dream" on China's popular social media platforms Sina-Weibo and Instagram. By tagging the photos #summerdreams, and inviting their friends to tag, like and comment on the photos, fans will be in the running for a hotel stay at The Ritz-Carlton, Sanya, The Ritz-Carlton, Okinawa or Phulay Bay - A Ritz-Carlton Reserve. The images with the most comments, likes and shares wins the stays.

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