Roomkey.com an expensive rhetoric?
January 30, 2012 | Hotel Marketing
You know something is up when six of the world’s biggest hotel groups join forces to create their own booking website to directly compete with online travel agents. But the travel industry has seen it all before, argues this article.
Roomkey.com is a nice site - softer, prettier and simpler than its commercial rivals - but Roomkey.com will have no meaningful impact on the online accommodation market.
The major reason is that hundreds of millions of dollars are required each year to gain the kind of profile and scale a site like this needs to be profitable.
And there is no way the partner companies have that kind of money to invest in a website that is 1) a potential competitor and 2) a non-core business.
Get the full story at Travel Trends
Read also "Roomkey.com - Keys to the Castle for Hoteliers?" at Hudson Crossing Travel Industry Insight, "Room Key: Operators like site, question costs" at HotelNewsNow.com, and
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