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Santika Hotels & Resorts maximizes the billboard effect through RateGain

June 14, 2012 | Hotel Marketing

Santika Indonesia Hotels & Resorts has selected RateGain as a technology partner to further streamline the electronic distribution for their properties.

Santika Indonesia Hotels & Resorts, under the management of PT Grahawita Santika, has expertise in a wide cross-section of industry segments, including luxury, upper-middle and smart hotel operations. They have a successful track record in operating ultra luxury boutique villas, a very select market niche since 1981. The Santika Indonesia Hotels & Resort brands include The Royal Collection (The Kayana and The Samaya), Hotel Santika Premiere, Santika Premiere Dyandra, Royal Ambarrukmo Yogyakarta, Hotel Santika & Amaris Hotel by Santika. By end of 2012, Santika Indonesia Hotels & Resorts will be managing at least 64 properties which equal to 7,200+ rooms. The company's vision to be the most preferred and the biggest chain hotels and resorts in Indonesia, has kept the company moving progressively with its brand values "Indonesian Home" and service motto "Hospitality from the Heart".

Santika Indonesia Hotels & Resorts has selected RateGain as a technology partner to further streamline the electronic distribution for their properties. The chain will use RateGain’s channel management and social media referral solutions to onboard newer channels as partners, without any additional administrative overhead, while maintaining rate parity with existing channels.

Corporate Director of E-Commerce at Santika Indonesia Hotels & Resorts, Andy Khen said “RateGain has provided us the ideal platform to leverage our business and increase the number of partners that deliver bookings to our hotels. They are very good in understanding the constant changes in the market and building products for the future.”

Mr. Khen added “RateGain’s ChannelGain provides us with an interesting insight to continue managing our channel distribution as well as to honour our contractual obligations with our distribution partners. With the help of their social media referral marketing solution ‘Rumbido’, we will be able to redefine our strategy in the social networking space.”

Vishal Jain, CPO at RateGain acknowledged “at RateGain we understand that distribution needs of each of our customers need specific solutions and is not a one size fits all. Our leadership in the channel management domain and our willingness to customize solutions to fit the growing needs of each of our enterprise customers continues to help them grow their business further.”

The partnership with RateGain will help Santika Indonesia Hotels & Resorts pursue the vision to be the most preferred hotel chain in Indonesia with the technology push to achieve their targeted growth.

Related Link: RateGain

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