May 18, 2018
How Airbnb overtook Booking.com
According to SimilarWeb data, Airbnb.com’s traffic was 6% behind Booking.com in march 2017, but by march 2018 they held a 20% gain - leaving them behind only TripAdvisor and Expedia.Read more
Co-founder of Airbnb, Joe Gebbia, sits down with Reid Hoffman to talk about scaling the product for Airbnb, and how they thought about designing the full chain of the travel experience (not just the accommodations element).
- Y Combinator’s Paul Graham giving Airbnb permission to do things that don’t scale, which was the right advice. The first practical application of this advice: going to the hosts’ locations to take better photos.
- Realizing it’s not just a website or a place to lay your head, it’s the experience around it.
- Design thinking: The end-to-end experience that people go through as they experience a product (whether your product is a bottle of water or a travel solution).
Get the full story at Y Combinator
Read also "Airbnb Vacation - Seamless Trip Planning Done Right" at UX Design
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