Selling to the experience economy
August 19, 2008 |
Today, marketers must deliver something more than commodities that are replaceable for a price, goods that are made irrelevant by technology, and services that are mere conveniences. Businesses that will succeed in the new experience economy are the businesses that will provide an experience and not just goods and services.
Traditional business thinking has lagged far behind the sophisticated psychological desires of the experience-economy consumer. Business schools have produced a cadre of bean counters and statistical idiot savants whose grasp of this new experience-driven economic reality has been outpaced by Web-savvy mavericks bent on delivering the essential emotional need of consumers to gain some measure of satisfaction in a hectic, demanding, frustrating world.
The Web is not without its own version of mindless number crunchers, selling the search engine optimization snake oil of Web-traffic nirvana. These new-age carpetbaggers play on the conventional wisdom and comfort food of spreadsheet statistics. Like Texas Hold'em poker, you can play the math or you can play the man, and it's the latter who generally walks away the winner.
Get the full story at MarketingProfs.com (free registration)
Latest Industry News
The change in hotel search
23 May, 2012 | Hotel Marketing
Can Hertz shake up car sharing?
23 May, 2012 | Online Travel
Travel forecasts predict summer gains, fall uncertainty
23 May, 2012 | Hotel Marketing
Room price takes top spot among U.S. traveler considerations
23 May, 2012 | Hotel Marketing
“Turn off” the old way, and adopt agile marketing
23 May, 2012 | Online Marketing
More on why marketers fail with Facebook ads
23 May, 2012 | Online Marketing
China to surpass US as largest business travel market by 2015
22 May, 2012 | Hotel Marketing
According to Orbitz, 77 percent of Americans have summer travel plans
22 May, 2012 | Hotel Marketing
More on TripAdvisor’s challenge with genuine reviews
22 May, 2012 | Hotel Marketing
New HTNG standards minimize burden of PCI compliance
22 May, 2012 | Hotel Marketing
Email marketing is on the move
22 May, 2012 | Online Marketing
Email marketing: 7 mistakes not to make
22 May, 2012 | Online Marketing
TripAdvisor grows while countering problems
21 May, 2012 | Hotel Marketing
ChoiceHotels.com leveraging upswing, reporting daily sales of up to $10 million
21 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
Most Popular Articles
Facebook users can now book hotel rooms, and earn commissions
18 May, 2012 | Hotel Marketing
Facebook travel app Gogobot hits 1 million users, 30 times more traffic than all its competitors
18 May, 2012 | Online Travel
No Facebook. Understanding social media in China
18 May, 2012 | Online Marketing
How hotels can benefit from social media events
17 May, 2012 | Hotel Marketing
Kayak to ride Facebook wave
18 May, 2012 | Online Travel
As Facebook grows, millions say, ‘no, thanks’
18 May, 2012 | Online Marketing
Beyond listening: 3 ways to be more responsive to social media feedback
21 May, 2012 | Hotel Marketing
Simplehoney, Pandora for hotel booking
21 May, 2012 | Online Travel
Why Google ads work and Facebook ads don’t
17 May, 2012 | Online Marketing
Westin introduces a space for the way people work today
17 May, 2012 | Hotel Marketing
Latest Company News
Availpro launches its new Direct Click Manager service
11 May, 2012 | Hotel Marketing
SiteMinder receives $5 Million investment to fund global expansion
10 May, 2012 | Hotel Marketing
RateGain awarded qualified vendor status with Choice Hotels International
10 May, 2012 | Hotel Marketing
eRevMax expands its India presence with new office in Bengaluru
10 May, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
10 May, 2012 | Hotel Marketing
Pegasus launches RezView Intelligence
26 Apr, 2012 | Hotel Marketing
HSMAI Revenue optimization conference to focus on RM evolution
27 Mar, 2012 | Hotel Marketing
De Vere partners with SiteMinder
27 Mar, 2012 | Hotel Marketing
Lodging Interactive launches website analytics & social tool
27 Mar, 2012 | Hotel Marketing
How good is your hotel’s social media?
21 Mar, 2012 | Hotel Marketing
TravelClick launches Rate360
29 Feb, 2012 | Hotel Marketing
Appnostic partners with GoMio
29 Feb, 2012 | Hotel Marketing
SiteMinder predicts trends for online hotel distribution for 2012
29 Feb, 2012 | Hotel Marketing
Hotels4u.com added to RateGain’s channel management solution
29 Feb, 2012 | Hotel Marketing
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
