Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs.
The report was based on data from a survey of 357 SEO agencies, consultants, and freelancers. Three-quarters of respondents say they charge clients a monthly retainer fee.
Some 59% SEO specialists offer only one pricing model, and 67% of that group charge a monthly retainer. In other words, 40% of all respondents only charge a monthly retainer and do not offer hourly or per-project pricing to clients.
The researchers found that $501-$1,000 per month is the most popular monthly retainer rate for SEO specialists, with 23% of respondents charging that rate.
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