Single female travelers on the rise
July 17, 2013 | Hotel Marketing
According to data from Small Luxury Hotels of the World, more women are traveling solo. They note a 53% increase in single occupancy rooms booked by females between 2011 and 2012 compared to men traveling alone, which increased by 38%.
Who needs a man or even a travelling companion on holiday? Females exploring the world alone is not only becoming more accepted, but is also the preferred option for many women, according to new research.
Perhaps inspired by the book and Julia Roberts' film, Eat, Pray, Love, demand for hotels rooms booked by single-occupant females has risen.
The trend has led to hotels going further to make females feel safer by offering women-only floors and rooms with more feminine touches, such as in-room girly magazines and hair straighteners.
Get the full story at the Daily Mail
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