January 19, 2017

Six must-make resolutions for hotel marketers in 2017


It’s that time of year….time to make your new year’s resolutions. Take a cue from HSMAI’s Marketing Advisory Board which has set some ambitious, yet achievable goals for themselves to make big impacts in 2017.

1. Remember that people are people. We are going to continue to remind our teams that, as people, we’re all not so different from one another. We need to pay attention to what our friends and family members are saying and feeling. What’s on their mind is probably the same as what’s on our guests’ minds. We will consider what they are saying and apply it to our business.

2. Spend more time in the lobby and talk to guests. There are so many fancy digital things we can do to try to get insights into customer behavior and preferences, but there’s no replacement for communicating face-to-face.

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