Six writing tips for sales messages
July 27, 2012 | Online Marketing
There is simply no sales tool that's more important than your sales messages - the one- or two-sentence explanation of why prospective customers should consider buying from you. Here are six rules of thumb that will help you write a sales message that actually helps you move an opportunity forward.
Sales messages are meant to be spoken. Even when somebody reads the message, you want readers to feel like you're talking to them personally. Therefore, whenever you write a sales message, ask yourself: "Does this sound like something I'd actually say to a real person?" If not, your message won't work well.
Unfortunately, when most business folks sit down to write something, they turn into Dilbert's pointy-haired boss and start writing in gibberish, stuffing sentences full of important-sounding terminology that means little or nothing. The cure is to use simple nouns and verbs that have a precise meaning.
Promises are only meaningful to people who already trust you, and that list probably doesn't include prospects who aren't yet customers. In fact, most people view a promise from a stranger with skepticism if not outright suspicion.
Get the full story at Inc.com
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