Small and large agencies dominate corporate travel market
July 16, 2012 | Hotel Marketing
In 2011, four large players, Carlson, American Express, Expedia and Priceline.com, accounted for 75% of the total U.S. travel agency market, including both leisure and corporate, according to a new report.
IbisWorld found strong growth among agencies with more than $5 million in annual sales and at the niche end of the market in regional and local markets.
Midsized agencies are losing business to both ends of the size spectrum – most often to online agencies and to direct consumer bookings with airlines, hotels and other suppliers.
The same pattern is playing out in business travel, where online agencies are continuing to capture market share.
“Business travel bookings are increasingly being concentrated in the hands of the largest agencies, and direct booking with hotels and airlines is also increasing,” the report noted.
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