The following three smart review marketing strategies help hotels to generate more direct bookings.
They might sound quite technical at first, but they are actually quite easy to implement and highly effective.
1. Integration of Review Widgets: The website of a hotel is comparable to a virtual business card. The more detailed and appealing the information is presented, the less travelers need to visit other sites, and are more likely to book directly.
2. Activation of Rich Snippets: Rich snippets are extra pieces of information that Google allows websites to display in the search results.
3. Increased visibility by pushing survey reviews to Google: Guest surveys have a myriad of important features that affect the online reputation and visibility on the web and therefore, impact bookings.
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