In the age of people posting and sharing their lives online, users are more inclined to make travel decisions based on what their friends or followers are posting.
Hotels in particular have proven themselves adept at harnessing influencer partnerships, offering discounts, complimentary stays or monetary compensation in exchange for promotional Instagram posts and other content.
Rachel Kaplan, director of digital marketing at Dream Hotels, which has more than 55,000 followers on Instagram, said, "Our Instagram influencers are essentially brand ambassadors, and they can be incredibly useful."
Though social media trends are always shifting, most marketers see Instagram as having major staying power.
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