Digital tourism marketing agency 'A Couple of Chicks' shares a few interesting case studies from Travelodge Canada, Worldhotels, Ontario’s Finest Hotels, Inns and Resorts, and the Shaw Festival Theatre.
The case studies include various aspects of social media marketing and showcase campaigns that include Facebook, Twitter, Linked In, YouTube, Flickr and blogging.
Each campaign includes the briefing a Couple of Chicks received from the customer, the strategy the agency developed with the hotel, as well as the resulting performance measurement and campaign highlights.
An interesting read also for hotel marketers that are looking for insights on how to approach and partner with an agency for social media marketing.
Get the full story at A Couple of Chicks