Social media driving hotel F&B revenues
January 10, 2013 | Hotel Marketing
For some the jury is still out. But for others there is no doubt that social media is actually driving business to hotels. The importance of social media technology’s value in driving in restaurant traffic and sales at hotels is showing real effect.
While many in the industry are talking about tablets and apps that provide individualized concierge services in the lobby or right on a smart phone, when the hungry diners’ search for apps of the digestible kind begins numerous hotel based restaurateurs are utilizing a combination of high tech, like social media outreach, and low tech (i.e. personable and successful server on-the-floor up sells).
Embracing technology in the hotel restaurant business is a fine balance of messaging, channeling resources to disseminate the messaging, and doing it in such a way that it pays off.
Andy Labetti, General Manger, The Benjamin Hotel, NYC notes, “There’s lots of talk about social media. But it still has to be connected to performance. High Yelp scores correlate with high year over year sales in restaurants.”
Get the full story at Hotel Interactive
Latest Industry News
Now arriving: Big data in the hospitality, travel, and tourism sector
21 May, 2013 | Hotel Marketing
When big data meets flight meta-search it’s happy routing for passengers
21 May, 2013 | Online Travel
Google refines top city attractions search results, designed to kill competition?
21 May, 2013 | Online Travel
Hotel deals are hot in Europe, but flying there is pricey
21 May, 2013 | Hotel Marketing
Can Tumblr make Yahoo again cool?
21 May, 2013 | Online Marketing
Pinterest introduces “Rich Pins” with more content to drive more actions
21 May, 2013 | Online Marketing
It’s not all about the commission, travel agents’ hotel needs have evolved
20 May, 2013 | Hotel Marketing
Starwood caters to ‘Generation LuXurY’
20 May, 2013 | Hotel Marketing
The five components of an effective hotel revenue meeeting
20 May, 2013 | Hotel Marketing
Start online to improve your hotel’s customer satisfaction levels
20 May, 2013 | Hotel Marketing
Google kills Zagat scores, introduces new local business rating system
20 May, 2013 | Online Marketing
The new digital customer journey: Cross-channel, mobile, social, self-service, and engaged
20 May, 2013 | Online Marketing
Hotel websites shifting to a visual-first experience
17 May, 2013 | Hotel Marketing
Sabre travel agents get access to hotel reviews
17 May, 2013 | Hotel Marketing
Choice Hotels looks to technology as differentiator
17 May, 2013 | Hotel Marketing
Most Popular Articles
Preparing for Google Penguin 2.0: How to protect your hotel website
16 May, 2013 | Hotel Marketing
Hotel websites shifting to a visual-first experience
17 May, 2013 | Hotel Marketing
It’s not all about the commission, travel agents’ hotel needs have evolved
20 May, 2013 | Hotel Marketing
10 hotel secrets from behind the front desk
17 May, 2013 | Hotel Marketing
Now arriving: Big data in the hospitality, travel, and tourism sector
21 May, 2013 | Hotel Marketing
Social media strategies in travel: Show, don’t tell
16 May, 2013 | Hotel Marketing
The five components of an effective hotel revenue meeeting
20 May, 2013 | Hotel Marketing
Google kills Zagat scores, introduces new local business rating system
20 May, 2013 | Online Marketing
The press release, the launching pad for your hotel’s new media efforts
17 May, 2013 |
The state of travel blogging 2013
16 May, 2013 | Hotel Marketing
Latest Company News
Six major online travel sites partner with SiteMinder’s RDX
15 May, 2013 | Hotel Marketing
Pegasus Solutions names Temple Weiss Chief Financial Officer
10 May, 2013 | Hotel Marketing
LifeClass Hotels doubles direct booking with RateTiger
10 May, 2013 | Hotel Marketing
SiteMinder books in to one of world’s top tourist destinations
09 May, 2013 | Hotel Marketing
Lodging Interactive offering independent hotels fully-integrated online marketing
08 May, 2013 | Hotel Marketing
Barbara DeLollis joins ReviewPro as Director of Marketing
06 May, 2013 | Hotel Marketing
Pegasus Solutions names Mark Swetman Vice President, Global Sales, Americas
06 May, 2013 | Hotel Marketing
Best Western selects Micros as preferred hosted PMS solution provider
05 May, 2013 | Hotel Marketing
Pegasus Solutions names John Owens Senior Vice President, Distribution Sales
01 May, 2013 | Hotel Marketing
Leonardo Hotels extends contract with RateTiger
01 May, 2013 | Hotel Marketing
Marriott selects cloud-based Micros Opera for all North America properties
01 May, 2013 | Hotel Marketing
LeisureLink and ReviewPro team up to integrate online reputation management with hotel distribution
26 Apr, 2013 | Hotel Marketing
eRevMax focuses on APAC growth to meet demand acceleration
25 Apr, 2013 | Hotel Marketing
What the STR report is to revenue, TrustYou comp index is to reputation
24 Apr, 2013 | Hotel Marketing
Santika Hotels & Resorts augments their pricing decision support process by selecting RateGain
18 Apr, 2013 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
