Social media has strong impact on brand perception and sales
January 09, 2012 | Online Marketing
Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have on marketing?
According to Ogilvy’s recent study “Does investing in social media create business value?” social media indeed has a strong impact on sales as well as brand perception.
Integrated social media (social content + one or more channels) exposure is linked with significant increases in spend and consumption. For example, social media + PR exposure was associated with a 17% spend increase compared to the prior time period without these.
Out of 20 channels analyzed, social media was number 1 or number 2 in magnitude of impact on spend and consumption.
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