Social media in 2012: the experts’ view
January 09, 2012 | Online Marketing
Social is now becoming mainstream. It has proven its value in terms of customer service, customer engagement and brand now realise that positive advocacy equals more sales.
Facebook is going to carry on its momentum and continue to be the focus of many brands activities when they are thinking about social.
However, there’s still a lot of work to be done figuring out the really value of fans, shares and interactions and how they translate to the bottom line. But there’s no reason why this can’t done and we’ll start to see research on this pretty early into the year.
Google seemed to miss quite a few tricks in 2011, despite the hype around Google+, it failed to make any significant impact in 2011.
Location-based services also seemed to have a much quieter year than expected, perhaps due to their movement from being a novelty to actually mainstream players that needed to prove their worth.
The success of Twitter's self-service ad product will determine whether it can be the next billion dollar internet media company, or the next MySpace.
Get the full story at Econsultancy
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