May 03, 2012

Social media in the marketing mix - global best practices


How is the face of the global social network audience changing - and what does that mean for multinational marketers? Can you do worldwide social media marketing using only Facebook and Twitter?

eMarketer recently ran a webinar on Social Media in the Marketing Mix – Global Best Practices, which covered the following:

- How are marketers creating and executing global social media campaigns?
- How can companies overcome cultural, language and other barriers when doing social media marketing?
- What are the best practices for businesses to manage their social media presence around the world?
- What are the pros and cons of using worldwide social media such as Facebook or Twitter vs. working with local social platforms?

Get the full story at eMarketer (screencast) and Slideshare (presentation slides)