Social travel start-up Gogobot raises $15M
November 07, 2011 | Online Travel
Gogobot users can browse reviews from friends as well as share their photos, reviews and other details about the places they stayed, dined, and traveled on the Gogobot site.
Gogobot said it would use the funds to expand its business. Battery Ventures and CrunchFund also participated in the financing round. Currently, the company’s revenue is mostly tied to lead generation based on its user recommendations.
“We really think we have a lot of momentum in the space and we want to keeping pressing forward in pushing social travel,” said Gogobot CEO and co-founder Travis Katz. “Travelers want to share their experiences and it is a trend that is only getting larger.”
To compete with rivals such as TripAdvisor, Gogobot recently released a number of new features, such as an Apple iPhone app and Trip Portfolio, a scrapbook experience via collections about different destinations.
Get the full story at The Wall Street Journal (free content)
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