July 30, 2018

Sojern data reveals desktop still rules for travel search


The latest global travel insights report from marketing platform Sojern highlights the continuing resilience of desktop despite the rising importance of mobile.

Sojern’s analyses billions of travel intent signals annually for its quarterly reports to travel brands better understand the booking behaviour of travellers and how to reach them.

While in North America, 72% of travel searches happened on desktop during the second quarter of 2018 in Asia-Pacific that figure was 67% and in Latin America it was 64%.

Though desktop reigns supreme in much of the world, mobile search is dominant in two regions. Europe saw 53% of travel searches take place on mobile while the Middle East and Africa it was 52%.

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