June 01, 2018

Sojern data shows latest travel trends


Sojern published its latest Global Travel Insights report, which offers a quarterly look at travel trends from around the world.

Sojern's data science team analyzes 8 billion travel intent signals annually to help 93 percent of the Fortune 500 travel brands better understand the booking behavior of travelers and how to reach them with marketing messages.

"Sojern's data shows that the 2018 World Cup is a primary travel driver across Europe, the Middle East and Africa for the summer," said Stephen Taylor, senior vice president at Sojern. "Looking at travelers' paths to purchase, mid-east and African tourists are opting to either return to their families following the end of Ramadan on 15th June, or they are immediately beginning to travel for the World Cup."

This new report describes online travel booking behavior from beginning of the year alongside travel planned for early summer.

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