December 13, 2018
Hotelbeds: Year-end review and forecast trends for 2019
2018 has been yet another year where growth in the intermediary market for hotel sales has outstripped the growth in the direct channel for the hotels.Read more
The vast majority of searches for travel-related terms such as “5-star” and “best time to visit” are now beginning on a mobile or tablet device.
Hitwise recently analysed the web activity of some three million British shoppers and found that 60% of travel searches originate on a mobile, with some important phrases even taking a massive 88% share of the overall volume.
Whilst some keywords are going to lend themselves increasingly towards mobile devices, such as “places to eat” (86%) or “things to do” (76%), Hitwise discovered other search terms that also are now dominated by non-desktop devices.
The aforementioned “5 star”, alongside terms such as “luxury” and “glamping”, come from mobile devices on more than 80% of occasions.
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