The vast majority of searches for travel-related terms such as “5-star” and “best time to visit” are now beginning on a mobile or tablet device.
Hitwise recently analysed the web activity of some three million British shoppers and found that 60% of travel searches originate on a mobile, with some important phrases even taking a massive 88% share of the overall volume.
Whilst some keywords are going to lend themselves increasingly towards mobile devices, such as “places to eat” (86%) or “things to do” (76%), Hitwise discovered other search terms that also are now dominated by non-desktop devices.
The aforementioned “5 star”, alongside terms such as “luxury” and “glamping”, come from mobile devices on more than 80% of occasions.
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