December 14, 2017
Hotelbeds targets 10,000 directly contracted properties in three years
The aim is to gain the best prices, under the best terms and conditions, for the group's 60,000 travel intermediary clients globally.Read more
The vast majority of searches for travel-related terms such as “5-star” and “best time to visit” are now beginning on a mobile or tablet device.
Hitwise recently analysed the web activity of some three million British shoppers and found that 60% of travel searches originate on a mobile, with some important phrases even taking a massive 88% share of the overall volume.
Whilst some keywords are going to lend themselves increasingly towards mobile devices, such as “places to eat” (86%) or “things to do” (76%), Hitwise discovered other search terms that also are now dominated by non-desktop devices.
The aforementioned “5 star”, alongside terms such as “luxury” and “glamping”, come from mobile devices on more than 80% of occasions.
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