Spain turns to social media to refresh image
February 19, 2010 |
The Spanish Institute of Tourism is looking to expand the image of Spain beyond a destination for the traditional "sun and beach" holiday by using social media.
It has launched a campaign on leading social networks including Twitter, Youtube and Facebook under the strapline "Spain, a country to share".
While Spain remains the largest destination for UK holidaymakers in terms of the sheer volume of visitors it attracts
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