September 19, 2017
New Expedia CEO has a hard act to follow
Everyone at Expedia says Okerstrom will carry the company in the same direction it’s been going. But Expedia’s fleet of websites doesn’t have open waters ahead of it.Read more
GDS will remain a key channel for hoteliers to consider when creating their strategies in 2017 and for quite some time to come. The only way hotels can capture a bigger share of higher-value frequent travelers is to be seen by those who do the booking.
Sabre’s team has the knowledge to help you navigate the complex landscape of distribution, guiding you in reaching the most powerful travel audience in the world – 425,000 travel agents who book hotels every day – making sure that you get the highest return on your marketing investment.
In fact, now is the perfect time to make sure you have a sound strategy in place. The further ahead you plan, the better job you’ll do of identifying and anticipating key periods and, in turn, the more prepared you’ll be to implement well-planned and well-targeted marketing campaigns.
We know that successful hotels play to their strengths. For instance, research shows that hotels in the top one-third of a travel agent’s availability display get selected almost 60 percent of the time. One of the best ways to grow your footprint in the market and get an edge over your competition is to capture bookings further in advance, the better to reach your maximum revenue potential.
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