Starwood Hotels adds customer reviews to Facebook
February 02, 2012 | Hotel Marketing
Starwood Hotels and Resorts Worldwide has started including customer reviews and ratings on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media.
Bazaarvoice, which offers brands technology to harness customer conversations, and Buddy Media, the Facebook page and campaign management company, have teamed up to create a tool called 'What's Popular Right Now'
The tool inserts customer-generated content gathered from Bazaarvoice into Buddy Media-powered Facebook brand pages and social media campaigns.
Starwood Hotels and Resorts Worldwide is the first brand to use this tool, which powers the Discover section on its Westin Hotels & Resorts Facebook page.
Get the full story at UK's Marketing magazine
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