Strategies to capture flash-sale hotel guests
November 22, 2012 | HOTEL MARKETING
While many debate whether flash-sale sites create enough of a return for hotels, successful operators are focused on capturing value-driven customers and ensuring they return. It’s a bonus if the repeat customer books direct the second time around.
In a recent survey commissioned by LivingSocial Escapes, 70% of customers responded that before seeing a LivingSocial Escapes promotion they didn’t intend to travel. More than 80% who purchased a roomnight from Living Social had not been to that specific property before.
To Dave Madden, GM of LivingSocial Escapes, that signifies that flash-sale sites drive incremental demand. “We’re putting something more than just a roomnight in front of people who never knew this place existed and try to inspire them to come,” Madden told HotelNewsNow.com during a break at the PhoCusWright Conference last week. “Would those people have taken a trip? Maybe, maybe not. But they weren’t in market.”
Madden said the most successful hoteliers are the ones who can convert consumers into repeat, long-term guests.
Get the full story at HotelNewsNow.com
Latest Industry News
GDS hotel bookings increased at a record rate in April 2013
22 May, 2013 | Hotel Marketing
Peer-to-peer booking sites no threat to hotel demand
22 May, 2013 | Hotel Marketing
The marriage of hotels and tablets is here to stay
22 May, 2013 | Hotel Marketing
Social media use in the restaurant industry: A work in progress
22 May, 2013 | Hotel Marketing
TripAdvisor names 2013 Travelers’ Choice Destinations
22 May, 2013 |
How Google ruined marketing
22 May, 2013 | Online Marketing
Now arriving: Big data in the hospitality, travel, and tourism sector
21 May, 2013 | Hotel Marketing
When big data meets flight meta-search it’s happy routing for passengers
21 May, 2013 | Online Travel
Google refines top city attractions search results, designed to kill competition?
21 May, 2013 | Online Travel
Hotel deals are hot in Europe, but flying there is pricey
21 May, 2013 | Hotel Marketing
Can Tumblr make Yahoo again cool?
21 May, 2013 | Online Marketing
Pinterest introduces “Rich Pins” with more content to drive more actions
21 May, 2013 | Online Marketing
It’s not all about the commission, travel agents’ hotel needs have evolved
20 May, 2013 | Hotel Marketing
Starwood caters to ‘Generation LuXurY’
20 May, 2013 | Hotel Marketing
The five components of an effective hotel revenue meeeting
20 May, 2013 | Hotel Marketing
Most Popular Articles
Preparing for Google Penguin 2.0: How to protect your hotel website
16 May, 2013 | Hotel Marketing
Hotel websites shifting to a visual-first experience
17 May, 2013 | Hotel Marketing
It’s not all about the commission, travel agents’ hotel needs have evolved
20 May, 2013 | Hotel Marketing
Now arriving: Big data in the hospitality, travel, and tourism sector
21 May, 2013 | Hotel Marketing
GDS hotel bookings increased at a record rate in April 2013
22 May, 2013 | Hotel Marketing
10 hotel secrets from behind the front desk
17 May, 2013 | Hotel Marketing
Social media strategies in travel: Show, don’t tell
16 May, 2013 | Hotel Marketing
Google kills Zagat scores, introduces new local business rating system
20 May, 2013 | Online Marketing
The five components of an effective hotel revenue meeeting
20 May, 2013 | Hotel Marketing
The press release, the launching pad for your hotel’s new media efforts
17 May, 2013 |
Latest Company News
Six major online travel sites partner with SiteMinder’s RDX
15 May, 2013 | Hotel Marketing
Pegasus Solutions names Temple Weiss Chief Financial Officer
10 May, 2013 | Hotel Marketing
LifeClass Hotels doubles direct booking with RateTiger
10 May, 2013 | Hotel Marketing
SiteMinder books in to one of world’s top tourist destinations
09 May, 2013 | Hotel Marketing
Lodging Interactive offering independent hotels fully-integrated online marketing
08 May, 2013 | Hotel Marketing
Barbara DeLollis joins ReviewPro as Director of Marketing
06 May, 2013 | Hotel Marketing
Pegasus Solutions names Mark Swetman Vice President, Global Sales, Americas
06 May, 2013 | Hotel Marketing
Best Western selects Micros as preferred hosted PMS solution provider
05 May, 2013 | Hotel Marketing
Pegasus Solutions names John Owens Senior Vice President, Distribution Sales
01 May, 2013 | Hotel Marketing
Leonardo Hotels extends contract with RateTiger
01 May, 2013 | Hotel Marketing
Marriott selects cloud-based Micros Opera for all North America properties
01 May, 2013 | Hotel Marketing
LeisureLink and ReviewPro team up to integrate online reputation management with hotel distribution
26 Apr, 2013 | Hotel Marketing
eRevMax focuses on APAC growth to meet demand acceleration
25 Apr, 2013 | Hotel Marketing
What the STR report is to revenue, TrustYou comp index is to reputation
24 Apr, 2013 | Hotel Marketing
Santika Hotels & Resorts augments their pricing decision support process by selecting RateGain
18 Apr, 2013 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
